Welcome to Your People Profiles
Taking the time to understand your audiences is one of the most important investments you can make in your website, and in your mission.
These People Profiles reflect the real needs, questions, and values of those visiting AWHL.org. They go beyond demographics to uncover what people are feeling, what they’re hoping for, and how we can build trust from the very first click.
When we design with people in mind and lead with empathy and clarity, we don’t just create a website, we create a space where successful connections happen.
Why would people visit the website?
They're Seeking Support
They may be in crisis, confused, or quietly looking for help. These visitors are navigating fear, danger, or uncertainty, and need clear, safe, and immediate access to support.
They're Offering Support
These are the people who want to take action, donors, volunteers, and community advocates. They believe in AWHL’s mission and are looking for meaningful ways to help others.
They're Interested in the Organization
These visitors are funders, partners, and potential collaborators. They want to understand AWHL’s impact, values, and approach, and assess how they might invest in or align with the work.
