What Priya’s Feeling When She Lands on the Site?

Priya is motivated and curious. She’s not in crisis, and she’s not supporting someone directly, but she’s values-aligned and wants to contribute to something that matters. She might have learned about AWHL through a friend, a news article, a workplace initiative, or a campaign. She’s looking to support impact, not overhead. She wants to feel like part of a mission — not just a donor number.

🔍 What She’s Trying to Find or Do

• Learn how her support would make a difference

• See real outcomes (not just vague language)

• Understand how donations are used or how she can volunteer

• Share AWHL’s work with others

• Feel emotionally connected to the mission

🧭 What She Needs From the Website

• Clear, emotionally resonant storytelling about AWHL’s impact

• Options: donate, volunteer, advocate, fundraise

• Stats that reinforce credibility + effectiveness

• Language that speaks to values and community

• A sense that her action, big or small, is meaningful

💎 What She Values

• Impact — she wants to know her support matters

• Transparency — how donations are used, what outcomes look like

• Equity — organizations that live their values

• Community — she’s not here to save, she’s here to stand with

• Purpose — she wants her actions to align with her beliefs

🎯 What AWHL Wants Her to Know

“Your support keeps this life-saving line open. You’re part of the care that never clocks out.”

💬 Tone & Language Tips

• Speak to alignment more than urgency: “Join us,” “Stand with us,” “Fuel this work”

• Reflect her mindset: she’s thoughtful, not reactive

• Avoid guilt-based appeals — lean into shared values

• Use a balance of emotional storytelling + proof points

• Honor all forms of support (time, voice, advocacy, donations)

❓ Top Questions She’s Trying to Answer on the Site

• How is AWHL helping real people right now?

• What impact can I have?

• Can I give monthly? What does my donation support?

• Are there other ways to get involved beyond donating?

• Can I share this work with others?

🖥️ Design Implications

• Page dedicated to “Support the Work” — not just “Donate”

• Clear callouts for different actions: Give, Volunteer, Fundraise, Advocate

• Emotional storytelling + stats in balance

• Quotes or short stories from people who’ve been helped (humanize the mission)

• Easy-to-use donation tools — with options for monthly giving

• Visuals that show people, not just brand or stats

• Social sharing features and downloadable campaign materials