What Taylor’s Feeling When They Land on the Site?

Taylor is scanning for alignment. They may have a portfolio of funding relationships or be part of an organization that prioritizes equity, systemic change, or community safety. They want to see evidence that AWHL is doing the work thoughtfully, effectively, and sustainably. They care about values. They care about outcomes, and they care about whether this is an organization they can trust to deliver.

🔍 What They’re Trying to Find or Do

• See outcomes: how many people are being reached, and how

• Understand AWHL’s model, approach, and impact story

• Review governance, leadership, transparency practices

• Ensure alignment with funding priorities (e.g., gender equity, access to support, trauma-informed work)

• Identify partnership or investment opportunities

🧭 What They Need From the Website

• Clear articulation of mission, values, and population served

• Strategic Plan, annual reports, outcome data, and program metrics

• Organizational structure: board, staff, leadership

• Strategic plans or initiative summaries

• Case studies or spotlights on funded work

• Contact path to initiate a funding conversation

💎 What They Value

• Accountability — show what you’ve done with what you’ve received

• Equity — not just in values, but in how services are delivered

• Measurable Impact — data that reflects lives changed

• Transparency — from finances to operations to outcomes

• Partnership — collaboration, not just a transactional grant

🎯 What AWHL Wants Them to Know

“We’re a 24/7 helpline that reaches tens of thousands of people every year — and we’re grounded in trauma-informed, equity-centered care. Your support helps scale what works.”

💬 Tone & Language Tips

• Use confident, professional tone — speak in terms of programs, outcomes, systems

• Avoid performative language — let the work speak for itself

• Use both human-centered language and data language (“50,000 calls answered annually”, “real-time shelter coordination”)

• Lead with transparency, not fundraising urgency

❓ Top Questions They’re Trying to Answer on the Site

• How does AWHL’s model align with our priorities?

• What outcomes are they delivering?

• Who leads this work, and what’s their approach?

• What initiatives are in progress that could benefit from funding?

• Is this an organization I can trust — financially, ethically, strategically?

🖥️ Design Implications

• Dedicated “For Funders & Partners” page

• Annual report prominently displayed and easy to download

• Impact stats paired with short human stories

• Leadership section with bios and governance overview

• Use of icons or data visualization to highlight outcomes

• Contact CTA framed as: “Explore Partnership Opportunities” or “Let’s Talk About Alignment”