What Sophie's Feeling When She Lands on the Site?

Sophie isn’t in crisis, but she’s deeply unsettled. She might have Googled something after another bad argument. She might be scrolling Instagram and see a post about emotional abuse that hits too close to home.
She’s anxious. Unsure. Defensive. Hopeful. She’s not ready to say “I’m being abused", and she may never say that. She just wants to know what’s okay… and what’s not.

🔍 What She’s Trying to Find or Do

• Quietly compare her situation to what others are experiencing

• Understand the different types of abuse (emotional, verbal, financial, digital)

• Take a quiz or read examples that help her make sense of what’s happening

• See that she’s not alone, and not overreacting

🧭 What She Needs From the Website

• A safe space to explore without being labeled

• A gentle, pressure-free tone: “It’s okay to have questions.”

• A clear, simple self-assessment or quiz

• Short, relatable examples or survivor quotes

• A soft invitation to talk, but only if and when she’s ready

💎 What She Values

• Validation — she’s not imagining things

• Emotional safety — no pressure, no labels

• Clarity — name what’s happening, softly

• Privacy — she may be researching quietly

• Agency — she’ll decide what comes next

🎯 What AWHL Wants Her to Know

“It’s okay to question your relationship. You don’t have to be sure to reach out, and you don’t have to do it alone.”

💬 Tone & Language Tips

• Use non-judgmental, reflective language: “Some people notice…” “You might feel…”

• Avoid labels like victim or abuse survivor on this page

• Use short paragraphs, soft CTA phrasing: “Take the quiz,” “Explore the signs”

• Write as if you’re holding space — not solving a problem

❓ Top Questions She’s Trying to Answer on the Site

• Am I overreacting?

• Is this considered abuse?

• Does this happen to other people too?

• What are the signs?

• Would someone believe me if I reached out?

🖥️ Design Implications

• Quiz-style CTA visible but not pushy, “Take a moment to reflect”

• Relatable visuals: soft illustrations, calming palette, affirming quotes

• Short content blocks: “What is emotional abuse?” “What is control?”

• Non-linear path, she may bounce between content before reaching out

• No overwhelming disclosures or bold headlines, just quiet clarity

• Consider a “Still Not Sure?” page or exit with links to private journaling apps or reflection tools